1. Stacking: list f reason why the product or service is good.
2. Repetion: makes product or service familiar to consumer.
3. Slogan: Identifies product or service with an idea.
4. Logo: identifies product or service with a symbol
5. Snob Appeal : associates the product or service with a personality or lifestyle.
6. Cause and Effect: use this product or service and your problem will disappear.
8. Price Appeal: consumer will be getting something extra for less money.
9. Testimonial
10. Sex Appeal: the product will enhance your sexual attractiveness.
No Drop
11. Band Wagon: uses peer pressure to influence the consumer. if everyone else is doing it why don't we.
12. Confusion: gain costumer attentions by confusing them and then
retains the attentions as the costumers as the costumers tries to figure
out the messages.
13.Transfer: associates the product with words or ideas that may or
may not be related to the product. The association seeks to transfer
certain qualities to product.
14. Plain folks: the advertiser tries to identify it's product with common people.
15. Glittering Generality: the viewer is given a general feeling about the product, but not much else.
16. Avante Garde: the suggestion tht using this product put the user ahead of times.
17. Facts and Figures: statistic and objective factual information re use to prove the superiority of product.
18. Weasel Word: are used to suggest a positive meaning without really making guarantee.
19. Wit and Humor: customers are attracted to products that divert
the audience by giving viewers a reason to laugh or to be entertain by
clever use of visual or language.
20. Technical Jargon: uses technical words to impress the consumer.
