Techniques of Persuasion

1. Stacking: list f reason why the product or service is good.

 

2. Repetion: makes product or service familiar to consumer.

 

3. Slogan: Identifies product or service with an idea.

 

4. Logo: identifies product or service with a symbol

5. Snob Appeal : associates the product or service with a personality or lifestyle.

6. Cause and Effect: use this product or service and your problem will disappear.

7. Emotional Appeal: uses emotion to sell a product or service (pity, fear, patriotism, happiness, etc.)

8. Price Appeal: consumer will be getting something extra for less money.

 

9. Testimonial

 

 

 10. Sex Appeal: the product will enhance your sexual attractiveness.

 No Drop

11. Band Wagon: uses peer pressure to influence the consumer. if everyone else is doing it why don't we.

 

12. Confusion: gain costumer attentions by confusing them and then retains the attentions as the costumers as the costumers tries to figure out the messages.

13.Transfer: associates the product with words or ideas that may or may not be related to the product. The association seeks to transfer certain qualities to product.

14. Plain folks: the advertiser tries to identify it's product with common people.

15. Glittering Generality: the viewer is given a general feeling about the product, but not much else.

16. Avante Garde: the suggestion tht using this product put the user ahead of times.

17. Facts and Figures: statistic and objective factual information re use to prove the superiority of product.

18. Weasel Word: are used to suggest a positive meaning without really making guarantee.

19. Wit and Humor: customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertain by clever use of visual or language.

20. Technical Jargon: uses technical words to impress the consumer.